In a first for South Africa, ZZ2 and Rugani Juice, have launched the country’s first and only freshly-produced tomato juice made from tomatoes that are grown in line with ZZ2’s strict Nature Farming® health philosophy.

The ZZ2 100% Romanita Tomato Juice is made from fresh tomatoes that goes directly from our fields into the beautiful and convenient juice boxes, available in ready-to-drink 330ml or family-sized 750ml sizes.

What distinguishes the ZZ2 100% Romanita Tomato Juice from other similar brands is that it is not made from concentrate. “Veggie juices are made hours from picking,” says Mr Vito Rugani, CEO of Rugani Juices. Rugani Juices produces the well-known Rugani carrot juices and is planning a new range of beetroot and other vegetable juices.

ZZ2 100% Romanita Tomato Juice provides health conscious consumers with bio-availability of carotenoids and lycopene, both anti-cancer agents. It is available all year round and no sugars or taste-enhancers are added. “Veggie juices are considered leaders in disease prevention,” Rugani says.

Rugani Juices has imported an extraction process that is a first in the world that maximises the total oil soluble solids (TSS) from juices – balancing alkaline, acidity and sugars. Their facility is state-of-the-art and is leading the veggie juice revolution in South Africa.

But it is the fresh and natural taste that has lovers of tomato juice coming back for more, says Clive Garrett, Marketing Manager of ZZ2. “Unlike other juices, ZZ2 100% Romanita Tomato Juice is farmer-generated, it cannot be made synthetically, and it is apparent in the beautiful taste. “

ZZ2 100% Romanita Tomato Juice is available in the health section from Food Lovers Markets countrywide.